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How Retailers predict Churn Rate?

When an existing customer, user, player, subscriber or any kind of return client stops doing business with a company, this is called churn....

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How Retailers use Segmentation by Purchase Intent?

In the last 3 years, digital marketing has become significantly more expensive. You may have noticed that:

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How Retailers use the Customer Activity Canvas?

We all strive to be as efficient and effective as possible. This proves to be quite the challenge in a variety of fields – marketing being one of...

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