Selma.ai invests every day in understanding your world and loves to share those findings with you.

Discounts - To Give Or Not To Give

Today, customers are not surprised anymore by a 10% discount on their purchase. On the contrary, getting a discount becomes an expectation and is...

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How Schoenen Torfs could get the most out of sales period by being data-informed

Find out how to get more revenue by being data-informed through the results of an experiment that we recently concluded with Schoenen Torfs.

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Travel Report: the skills you need to find in your data scientist today

Welcome to our 1st travel report of 2019. After visiting industry conferences, the NRF NYC and STEP Dubai, we came back with some interesting...

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8 Ways retailers elevate their growth

Profit margins are a metric that retailers should always keep on their radar, and for good reason: they let you know a lot about your business....

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Be like Puma. Lead the way.

Company in the picture: PUMA

 Digitization is underway in all sectors of the economy. For most companies and especially retailers, this means more...
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5 Major Trends for Retailers in 2019

Consumer tastes and behaviours change all the time, and you want to stay on top of retail trends to keep track of those changes. You may want to...

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Why Retailers Build Data-Enabled Finance Teams?

By 2021, insights or data-enabled companies will make up to $1.8 trillion annually. It’s incredible. And it’s all because data-enabled teams are...

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4 Top Challenges for Retail CFOs in 2019

 

New technologies continue to be at the center of the big changes and business progress in the retail industry.  Surprisingly, the modern CFO has...

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How Do Retail CFOs Increase Customer Lifetime Value?

In the business world, there are many terms that you might overlook or even shrug off as a retail CFO. Other terms, such as the Customer Lifetime...

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How To Optimize Campaign Targeting?

Sending the right content to the right person at the right time. A simple concept, but a complex task. Assuming you have a marketing calendar, you...

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How Do Retailers Predict Churn Rate?

When an existing customer, user, player, subscriber or any kind of return client stops doing business with a company, this is called churn....

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How Retailers use Segmentation by Purchase Intent?

In the last 3 years, digital marketing has become significantly more expensive. You may have noticed the following:

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How Retailers use the Customer Activity Canvas?

We all strive to be as efficient and effective as possible. This proves to be quite the challenge in a variety of fields – marketing being one of...

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