WHAT THE RFM FRAMEWORK IS AND WHY YOU NEED IT_ (8)

Why Retailers Build Data-Enabled Finance Teams?

By 2021, insights or data-enabled companies will make up to $1.8 trillion annually. It’s incredible. And it’s all because data-enabled teams are...

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WHAT THE RFM FRAMEWORK IS AND WHY YOU NEED IT_ (9)

4 Top Challenges for Retail CFOs in 2019

New technologies continue to be at the center of the big changes and business progress in the retail industry.  Surprisingly, the modern CFO has...

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WHAT THE RFM FRAMEWORK IS AND WHY YOU NEED IT_ (4)

How Retail CFOs Increase Customer Lifetime Value?

In the business world, there are many terms that you might overlook or even shrug off as a retail CFO. Other terms, such as the Customer Lifetime...

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How To Optimize Campaign Targeting?

Sending the the right content to the right person at the right time. A simple concept, but a complex task. Assuming you have a marketing calendar,...

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How Retailers predict Churn Rate?

When an existing customer, user, player, subscriber or any kind of return client stops doing business with a company, this is called churn....

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How Retailers use Segmentation by Purchase Intent?

In the last 3 years, digital marketing has become significantly more expensive. You may have noticed that:

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